AMZN — Amazon

Broadline Retail · Consumer Discretionary

Amazon.com, Inc. is a multinational technology company engaged in providing online retail shopping services. It operates through the following segments: North America, International, and Amazon Web Services (AWS). The North America segment involves retail sales of consumer products, including sales from sellers and subscriptions through North America-focused online and physical stores. It also includes export sales from online stores. The International segment focuses on consumer product retail revenue, including revenue from sellers and subscriptions through international online stores. The AWS segment includes global compute, storage, database, and other service offerings to startups, enterprises, government agencies, and academic institutions.

Key Facts

StatusActive
SectorConsumer Discretionary
IndustryBroadline Retail
Joined2005-11-18
Tenure20 yrs

S&P 500 Timeline

2005-11-18Joined S&P 500

Industry Peers

Sector Peers

Institutional Holdings (13F)

5,958 institutions hold AMZN, totaling 8.92B shares ($1.78T) · As of 2026Q1

RankInstitutionSharesValue
1VANGUARD CAPITAL MANAGEMENT LLC1.26B$262.9B
2BlackRock, Inc.735.6M$153.2B
3MORGAN STANLEY498.4M$109.3B
4STATE STREET CORP390.5M$81.3B
5BARCLAYS PLC435.4M$75.5B
6FMR LLC358.7M$74.7B
7GEODE CAPITAL MANAGEMENT, LLC233.2M$48.4B
8DZ BANK AG Deutsche Zentral Genossenschafts Bank, Frankfurt am Main166.8M$42.0B
9JPMORGAN CHASE & CO168.9M$33.9B
10GOLDMAN SACHS GROUP INC131.9M$28.9B

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Data source: Wikipedia · CC BY-SA 4.0 · SEC EDGAR 13F · Updated 2026-07-10