When did APP join the S&P 500?

AppLovin joined the S&P 500 index on 2025-09-22.

What sector is APP in?

APP is in the Information Technology sector, Application Software industry.

APP — AppLovin

Name: APP Institutional Holdings (13F) — 2026Q1
Creator: SEC EDGAR
License: https://www.sec.gov/data

Application Software · Information Technology

Key Facts

Status	Active
Sector	Information Technology
Industry	Application Software
Joined	2025-09-22
Tenure	0 yrs

AppLovin is a vertically integrated advertising technology company that serves as both an on-demand platform for advertisers and a supply-side platform for publishers, while also functioning as a transaction platform facilitating exchanges between the two. Approximately 80% of AppLovin's revenue comes from its on-demand platform (DSP), AppDiscovery, with the remaining revenue derived from its supply-side platform (SSP), Max. The company's primary growth tool going forward is AXON 2, an ad optimization engine running within the DSP platform that enables advertisers to serve ads based on specified return-on-investment thresholds.

Industry Peers

ADBE ADSK CDNS CRM DDOG FICO INTU ORCL PLTR PTC

Sector Peers

AAPL ACN ADBE ADI ADSK AKAM AMAT AMD ANET APH

S&P 500 Timeline

2025-09-22Joined S&P 500

Institutional Holdings (13F)

1,396 institutions hold APP, totaling 255.5M shares ($102.5B) · As of 2026Q1

Rank	Institution	Shares	Value
1	VANGUARD CAPITAL MANAGEMENT LLC	33.5M	$13.3B
2	MORGAN STANLEY	16.2M	$9.6B
3	BlackRock, Inc.	23.6M	$9.4B
4	FMR LLC	15.7M	$6.2B
5	STATE STREET CORP	11.8M	$4.7B
6	GEODE CAPITAL MANAGEMENT, LLC	7.3M	$2.9B
7	GOLDMAN SACHS GROUP INC	5.2M	$2.7B
8	BAILLIE GIFFORD & CO	6.7M	$2.7B
9	VANGUARD PORTFOLIO MANAGEMENT LLC	5.9M	$2.4B
10	COATUE MANAGEMENT LLC	3.5M	$2.0B

View all holders →

Data source: Wikipedia · CC BY-SA 4.0 · SEC EDGAR 13F · Updated 2026-07-10